How to Add a Logo to a QR Code (Free)

Why Add a Logo to Your QR Code?

A plain black-and-white QR code works, but it doesn't say anything about your brand. Adding your logo makes the code instantly recognizable, builds trust with scanners, and looks more professional on printed materials.

Studies suggest branded QR codes get scanned up to 30% more than generic ones. People are more likely to scan a code when they recognize the brand behind it.

Step-by-Step: Add a Logo with QRbuild

Step 1: Enter your content

Go to QRbuild's free generator and enter your URL, WiFi credentials, or contact info.

Step 2: Customize colors

Pick a foreground and background color that matches your brand. Make sure there's enough contrast — the QR code needs to be scannable.

Step 3: Upload your logo

Scroll to the Logo section and click "Upload PNG, JPG, or SVG." Your logo will appear centered in the QR code.

Step 4: Download

Choose PNG for digital use or SVG for print. Both are high-resolution and free.

Tips for the Best Results

Use a square logo. Rectangular logos get scaled down, losing detail. If your logo is horizontal, consider using just the icon/mark instead of the full wordmark.

Keep it simple. Detailed logos with thin lines or small text won't be legible at QR code sizes. A simple icon works best.

Aim for 200x200px or larger. Smaller logos may appear blurry. Upload the highest resolution version you have.

Test before printing. Always scan your QR code with at least two different phones after adding a logo. The logo covers part of the code pattern, so testing is essential.

High error correction. QRbuild automatically switches to the highest error correction level (H) when you add a logo. This means the code can tolerate up to 30% damage and still scan correctly.

What About SVG Logos?

SVG logos work great — they're vector-based, so they scale perfectly. QRbuild accepts SVG, PNG, and JPG formats.

Does Adding a Logo Affect Scannability?

It can, if done poorly. That's why QRbuild:

• Automatically increases error correction when a logo is detected
• Centers the logo with a clean background circle
• Scales the logo to a safe size (about 22% of the QR code)

The result is a branded QR code that scans reliably on every modern smartphone.

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Create your branded QR code now. Free generator with logo support — no sign-up, no watermarks.